We help brands big and small show up with a clear POV that is carefully distilled and unmistakably theirs. Shaping origin stories into something that feels lived-in and distinct. Brands born to connect.
Because you don't just make a brand; you invite people into it.
Capabilities
Brand Naming
Brand Strategy
Visual Identity / Logo
Creative Direction
Album Art
Custom Illustration
Packaging
Print Collateral
Merch & Apparel
Editorial and Layout
Copywriting
Event Branding
Environments & Interiors
Content Creation
Web Design
Industries
Food & Beverage
Fashion & Retail
Sports & Entertainment
Beauty & Wellness
Travel & Hospitality
Startups
Music & Film
Missions For Good
Writers & Creatives
Approach
A brand’s story is ever-evolving. New discoveries will be made, processes will be refined, demographics will grow, affiliations will change – but an origin story will always remain the same. It’s in a brand’s unique individual story where we extract the shiny gems used to build brands with character, purpose and staying power.
Process
Discovery Phase
The official project kick-off where we dive deep into your 'why,' get crystal clear on who your people are, and understand what matters most to them.
Diagnosis Phase
We gain clarity by identifying current problems, headaches, heartbreaks, and pain points, establishing where you are now and where you want to be.
Craft Phase
Rubber hits the road as the design process begins. This phase involves brainstorming, creating initial concepts, refining ideas, and finalizing the design. Every step is taken with care to ensure the final product not only meets but exceeds your expectations, delivering on all promises.
Studio
Based in WV, designing everywhere.
Origin was founded in 2018 with a vision to create a different type of studio. A studio where kindness and creativity are held at the same standard. Where thoroughly explored routes to reach your project’s full creative potential is more important than fast and cheap design. It’s a new beginning. It means being yourself and bringing your quirks, hopes, marketing qualms and under-developed ideas with you to the table.
Origin has an edge to truly customize the client experience. Being small means employing a nimble business model that can grow with you and along side you. Clients can rely on personalized service, transparency and quality work led by purpose and curiosity.
Ethos
BE KIND, STAY CURIOUS,
DIVE DEEP & KEEP IT REAL
Samantha Lee Jones
Founder, Designer & Brand Specialist
Hey there, I'm Sam—your brand’s champion, design enthusiast, and the friendly voice behind Origin. Armed with a BFA in Graphic Design from Shepherd University and a global perspective from a semester at Korea University, I spent years cutting my teeth at creative agencies and freelancing. In 2018, I decided to channel everything I’d absorbed into founding Origin—a studio built to value true work-life balance just as much as passionate clients and build brands with staying power.
Most branding starts with aspiration: what do we want to become? I start with something else: what’s already true? Every business begins with an origin—an idea, a belief, a reason for existing. But over time, that clarity gets buried under growth, competition, and the pressure to sound like everyone else. My work is about uncovering that foundation. Partnering with culture-shaping brands, destinations, and lifestyle companies, I take an intentional, holistic approach to design, brand strategy, naming, and identity systems. I help clients uncover what makes them inherently different and translate it into a visual and narrative language that people can feel—not just understand. We don't build louder brands; we build clearer ones. Not invented identities; uncovered ones. Because most brands don’t have a differentiation problem—they have a clarity problem. And clarity changes everything.
When I'm not risking my retinas sitting too close to my trusty iMac, you might catch me at the local plant nursery, daydreaming about my next adventure abroad, attempting a semi-coordinated shuffle at a music festival, or tackling a home fixer-upper project with my husband (or at least art directing him). Let’s connect, create, and uncover your brand’s origin. Roll up your sleeves!
Select Street Cred & Accolades
2024 Hagerstown Start-Up Week Speaker
Design Talk on Branding
GD USA Package Design Awards – Frank Goodness Merchandise Branding
2022 Graphic Design USA
BLOG FEATURE – Make your mark: logo design inspiration
2019 Moo.com
GOLD ADDY – Copy & Convo Integrated Brand Identity Campaign
2019 American Advertising Federation
GOLD ADDY – The Nook Integrated Brand Identity Campaign
2019 American Advertising Federation
GOLD ADDY – The Nook Logo
2019 American Advertising Federation
SILVER ADDY – C&O Bicycle Integrated Brand Identity Campaign
2019 American Advertising Federation
SILVER ADDY – Copy & Convo Logo
2019 American Advertising Federation
SILVER ADDY – Fifth Element Coffee Integrated Brand Identity Campaign
2019 American Advertising Federation
MAGAZINE FEATURE – Foreigners Utilizing Hangul in Design Abroad
2015 Design Jungle – Korean Digital Design & Arts Magazine
MAGAZINE FEATURE – Summer 2015 Issue
2015 FLUENT Magazine
